• Director of marketing

Industry : IT Enabled Services
Location : Mumbai
Experience Range : 10 - Years
Not active

Job Description
About Us :
India's Fastest Growing Recruitment Firm We are a boutique staffing agency that caters to Executive Search, Technology & Non Tech Recruitment service across India, US, UK, Singapore, Malaysia, Middle East, etc. We believe in providing the best suitable candidates from both skills & cultural fitment standpoint.
About Company :
It is one of the world's largest chatbot platforms, building applications for consumers, publishers, and enterprises. The company has been at the forefront of the paradigm shift from apps to bots, having worked across various chatbot use cases such as commerce, customer service, utility and lead generation. Their partners and clients in India include Coca-Cola, HDFC Life, Samsung, Sharekhan, Edelweiss Tokio, Goibibo, Amazon Pay among others.
Roles and Responsibility :

Responsibilities:

● Overall responsible for customer acquisition across all channels including online and offline

● Responsible for brand strategy, positioning and go to market across verticals, products and geographies

● Run Product Marketing and sales enablement initiatives including defining Go-To-Market strategy and pricing

● Manage and own all marketing communication including the company blogs, newsletters, videos, etc.

● Work closely with product and sales teams to manage collateral such as sales decks, one pagers, technical documents, etc.

● Build and manage a team of 6-8 people including digital, content, and graphic designers

● Completely own all aspects of the main company website including design, content and regular updates

● Measure effectiveness of all marketing initiatives and be comfortable with data to track sales conversions, contract value and velocity through funnel

 

Requirements:

● 10-12 years experience in B2B SaaS Marketing, Communications, Brand Strategy, or related field

● Bachelor’s Degree in Marketing/Business; MBA preferred

● Should have managed and developed teams at scale

● Enjoys working with technical products and translating it in customer friendly language

● Excellent communication skills, both written and verbal

● Creative, resourceful, detail-oriented, highly organized, hands-on

● Strong problem solving and analytical skills

Recruiter Name : Adrian Gonsalves
Recruiter Number : 9326663929
Recruiter Email Id : adrian@talentstack.in
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